Meet The Grey Cells

The Grey Cells, under the expert guidance of Dr. Anu Khanchandani, stands as an innovative hub empowering startups to thrive. As a nurturing incubator, we offer tailored mentorship programs that fuel your entrepreneurial spirit, coupled with meticulously crafted courses and workshops designed to illuminate your startup's path to success. At The Grey Cells, we're dedicated to fostering a vibrant ecosystem where ideas flourish, strategies evolve, and startups transform into impactful ventures.

You know you've done your job well as a startup consultant when a client says "I understand my own business better now that I spoke to you"

With a career spanning since 1997 in the Digital Product industry across various roles, both in India and internationally with esteemed CMM-Level 5 organisations like Syntel (India), Delta Technology (USA), and Reuters Asia (Singapore), Anu brings over 25 years of invaluable experience. She is an ISB Alumnus and also a member of The Indian Coaching Federation. She is on the advisory board for multiple startups.

Her mission now is "Time to give back to the startup world what it taught me in the past 25 years"

Dr. Anu Khanchandani - Founder, The Grey Cells

Dr. Anu Khanchandani, a seasoned Startup Mentor, Coach, and Consultant with over two decades of experience in the digital product industry, brings forth a wealth of expertise garnered from influential roles in renowned organisations like Syntel, Delta Technology, and Reuters Asia.

Throughout her career spanning from CMM-Level 5 organisations to co-founding ventures like Fintoo Online, Dr. Anu has been instrumental in revolutionising the startup landscape. Her journey, enriched with roles as a Chief Technology Officer at Financial Hospital and as a Principal Mentor at Fintoo Online, reflects a commitment to leveraging technology to shape innovative ventures.

At The Grey Cells, Dr. Anu Khanchandani curates an ecosystem of mentorship, consulting, and coaching services tailored to fuel the growth of startups. Her rich experience in spearheading ventures like Mrigavya Organic, Coodle, Bharat Credit, Mad About Sports, and others underscores her dedication to nurturing and guiding startups to success.

Recognised as the 'Best Startup Coach of the year 2021,' Dr. Anu's mission is to provide a comprehensive online incubator for startups, fostering an environment that champions careful planning, strategic execution, and patient guidance in every aspect of a startup's journey.

Her academic pursuits, including a Doctorate in Business Administration from the Swiss School of Business and Management and specialized certifications in Agile methodologies, Artificial Intelligence, and Project Management, further amplify her capabilities in steering startups towards sustainable growth.

To encapsulate all her knowledge in a concise way, she authored the book The 7-Step Startup Success Formula. In her own words in the book : "There are many distinguished business coaches and gurus out there. At the end of the day, our aim is not just give your knowledge and jargon. You are here for tangible outcomes in clearly defined steps to reach your milestones."

With an unwavering commitment to giving back to the digital realm that shaped her journey, Dr. Anu Khanchandani is driven to mentor aspiring startup founders, with a special focus on nurturing student startups, instilling in them the essence of patient yet deliberate progress.


Every entrepreneur’s journey is a mix of failures and successes. The probability of failure is higher, however, there is a way to grow and keep growing until you build a successful startup. This book is one such guide to help you with 7 formulas for your success.


Mumbai, India
P: +91-9821242973



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